Monique, at the newly revived Eichler Homes, is willing to front the cost of your renovation prior to sale...

For a lot of folks, something like this would be unnecessary, but for someone either not having access to immediate funds or who doesn't have the time or inclination to partake in the endeavor —like maybe the sale of a parent's outdated home or in lieu of a short-sale — something like this might work out well.
I'd imagine Monique would also insist on the listing, so part of the incentive for her would be the commission (and the higher the sale price, the more commission)... but you'd hire an agent anyway, so why not hire one with a real interest in your home?
The bonus for the Eichler community is that Monique has a genuine interest in the homes and communities surrounding them — which is why she made a movie about them. Not a lot of agents can claim that.